Thursday, February 24, 2011

An important year for mobile growth


Recently, Mary Meeker (now at Kleiner Perkins) delivered Top Mobile Internet Trends 2011 with Matt Murphy at a Google event. The presentation is full of compelling mobile data points and trends. Including:
  • Mobile will hit critical mass (on a global scale)
  • Social will accelerate mobile usage
  • Search traffic will increasingly come from mobile devices
  • Top activities on mobile devices will include: gaming, sharing information and shopping
  • Time spend on mobile devices will increase, dwarfing desktop internet usage
  • Much more…
The presentation offers many reasons why mobile advertising is becoming a “must have” for marketers. It also proves that mobile is becoming the way for them to add reach to their digital ad campaigns. Click here to view the full presentation.